The BEFORE picture is just as important as the AFTER photo
We've all been there because we've all forgotten to take the all important BEFORE picture.
I know, I know... it is so very exciting to get home, unload the trunk and start cleaning, sanding, painting, stripping (the dresser, not yourself) that we all forget to grab the camera and take that all important BEFORE picture. That BEFORE photo is JUST as important as the AFTER photo because it shows just how far that piece of trash, or those simple pantry ingredients or that ugly patch of a flower bed -- has really come.
Now, not only do you need to TAKE a BEFORE picture, but you need to take a GOOD BEFORE picture. This might be a little contrary to your original thinking. Shouldn't a BEFORE picture look really bad so the piece looks even worse in its previous state? You would think so, but actually a bad picture works against you. People might think the dresser or chair isn't all that bad, rather the PHOTO is bad and your makeover isn't all that grand. Instead, take a BEFORE picture in the exact spot where you will photograph the AFTER shot. Then your audience will get a true picture of your awesome work. See this sequence below? TWO FAILS.
#1 The first photo is badly lit and the second is well lit. It makes it seem like the lighting makes a huge difference instead of the changes that I made.
#2 The photos are taken from different angles, so you don't get a true picture of how drastically the room changed.
|Bad BEFORE photo|
|AFTER photo that is not as effective...|
Another biggie when photographing the BEFORE of a room is to take several pictures from several different angles. Doesn't it just drive you batty when there are BEFORE and AFTER pictures in a magazine and you can't really figure out where the walls were in the first photo and how those windows just kind of appeared in the middle of the second photo? It is disconcerting as a reader and uninspiring. Inspiring is when you can see EXACTLY how someone has recreated a space because the photos are taken with similar lighting from the EXACT SAME ANGLE. Take this example from my Sharpie Rug Project. It is very close to the same angle, but not exact...
I have been focusing on doing a better job at capturing the horrible BEFORES to better capture the awesome AFTERS...
What do you think THESE befores will become?!