Decorating for Dummies 103 - Retail Notes

1. Atmosphere
A. Retailers pick a demographic and create an atmosphere their clientele will feel comfortable in
A. Your design goal is to make your family and visitors feel comfortable and welcomed.
B. The clothing/ accessories will fit into that atmosphere.
B. Your design goal is to make your furnishings and accessories fit into the atmosphere.

2. Color
A. The whole store is in the same color scheme each season.
A. Your design goal is to create a continual color scheme throughout your home.
B. The overall colors fit within the atmosphere of the store.
B. Your design goal is to have all of your colors (and you CAN have many colors) fit.

3. Spacing - Allowing your eye to travel comfortably
A. The stores are not cluttered - Items are backstocked if they start to get cluttered.
A. Your design goal is to remember: Just because you have it does not mean you have to use it.
B. The stores are organized methodically.
B. Your design goal is to have your home flow logically.
C. Departments flow logically depending upon need.
C. Your design goal is to have your home flow from space to space so that it "makes sense".


4. Directing - Bring focus to what you want customers to look at.
A. The key tables in the front of the stores are new trend items.
A. Your design goal is to put items you want attention drawn to in direct line of sight.
B. The store windows, awnings or front displays are meant as an introduction to stores’ theme.
B. Your design goal is to treat your front porch, door, etc. as an introduction to your home’s theme.

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